Users will soon have a fresh option that permits them to reduce the quantity of AI-made content appearing in their feeds. This initiative comes as the platform revealed that it currently hosts over 1 bn AI videos.
Testing and Rollout
This change is in a pilot phase over the next few weeks before a global release. This development comes amid a rise in AI content, fueled by emerging AI video creators.
AI Proliferation Online
Studies have shown that approximately 10% of the fastest-growing video streams on another major platform exclusively feature clips produced artificially. A large amount of this material is classified as “AI slop”, a phrase for substandard, mass-produced content that is frequently illogical or bizarre.
“We know from our community that numerous viewers appreciate content created using AI tools, including computer-generated images to educational videos, and we intend to offer the community the ability to see more or less of that, based on their own choices,” said a platform representative.
AI on the Platform
TikTok shared that there are presently 1.3bn videos on its network identified as made with AI. Overall, more than 100 mn pieces of content are added to the platform daily, making clips made by AI a minor portion of its total content library.
Customizing Your Feed
Viewers will be capable of limit or boost the volume of artificial media they see by accessing the “manage topic” feature in the application and choosing the AI content topic. Further subjects that can already be modified under the tool encompass politics, clothing, aesthetics, and movement.
AI Disclosure Rules
The platform’s policies require users to label “realistic” AI-made content, and it prohibits harmful fake videos of celebrities or crisis events. Any authentic-looking AI-generated clip that is without a tag can be deleted under its user guidelines.
Furthermore, the service will from now on apply an artificially created tag to content produced via its built-in AI features, or flagged by an collaborative effort for spotting AI-generated material. This step is aimed to deter users from seeking to bypass the labeling process.
Responsible AI Funding
TikTok is also introducing a $2m awareness program for specialists and institutions to produce educational content about responsible artificial intelligence. This program will support charitable organizations focused on teaching coding and technology.
Moderation Strategy
The video-sharing app has justified its safety measures, following controversy over intentions to lay off a large number of safety staff in the United Kingdom. TikTok is expected to eliminate 439 jobs in its user protection team in the UK capital, with worker representatives and online safety experts expressing worry that humans are being replaced by automated systems.
A senior executive clarified that human moderation would remain essential, but automated tools can protect employees by eliminating the most distressing content before it gets reviewed by people. The company stated a significant reduction in shocking and graphic content handled by content reviewers over the previous year due to intervention by its machine learning processes.
We believe it is crucial to combine staff and AI to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we also think it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a extensive automated help is really helping us operate efficiently.”
